Print Brochure Case Studies
NEW YORK LIFE INSURANCE COMPANY
This brochure series excelled in satisfying the objective to recruit insurance agents and managers. Initial concepts were worked out with the wrier. As lead designer, these brochures were designed, laid out, and digital mechanicals created for print production. Key people involved on our team include a project manager, vice president, writer, and photographer.
We determined each brochure should feature an actual agent or manager, consequently all the interior photos were professionally photographed with us art directing several photoshoots. The cover shots are either stock photos or a custom photo shoot.
Software programs used were Adobe Illustrator, InDesign, PhotoShop. We were also responsible for preparing and submitting artwork to the printer, checking and approving pre-press proofs and on-site press proofs.